Joel Mangan, one of the leaders behind IBM’s free digital learning platform, Open P-TECH, discusses the technology-powered jobs of the future, the importance of equitable education, and why he believes Open P-TECH is a critical solution to address current gaps in workplace preparation.

I was recently privy to a discussion about "calling out" versus "calling in". As a white-passing, cis-gender, straight, able-bodied, uber privileged person, I have a few thoughts to offer my privileged peers on this discussion. I wrote 'em out, cause that's what I do.

As a brand, your ability to connect with customers today and tomorrow—driving customer loyalty and customer lifetime value—is inextricably linked to the ability to build and deliver an ideal mobile experience. Learn more in this post, originally published on the FullStory blog.

We don’t buy things, we buy feelings. This post explores how humans make buying decisions, and what marketers can learn from that psychology. It was originally published on the Widerfunnel blog.

I am a marketer by trade with a background in conversation optimization, behavioral science, content, and communication. As someone who’s job it is to persuade, I thought it might be helpful to break down this newsletter and explore the tactics at play from a marketing lens.

In this post, I outline two simple steps brands can take to adapt—fast—to meet customers' changing needs during the COVID-19 pandemic. I look at three industries that are having to pivot quickly as traditional demand is flipped on its head: Retail, Finance, and Travel.